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Semrush

4.7
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Semrush

Research keywords, audit websites, track rankings, analyze competitors, and monitor AI search visibility

Semrush helps SEO teams and marketers manage the full search visibility workflow from one platform. You can research keywords, analyze competitors, audit technical SEO issues, monitor rankings, evaluate backlinks, create SEO content briefs, track AI search visibility, and report performance across traditional search and AI-powered discovery channels.

Keyword researchSite auditRank trackingBacklink analysisCompetitor researchAI visibilityContent optimizationSEO reporting
4.7
Used by marketers and brands to grow visibility across search, content, AI search, advertising, and competitive research
Try Semrush

Starts at From $117.33/mo

Why use Semrush?

  • Combines keyword research, competitor analysis, backlinks, rank tracking, and site audits in one SEO platform
  • Helps find high-intent keyword opportunities and content gaps
  • Tracks Google rankings and AI search visibility from the same ecosystem
  • Audits websites for technical SEO issues and AI search readiness
  • Provides backlink analysis and link-building insights
  • Useful for agencies, in-house SEO teams, content marketers, and growing businesses
  • Includes AI-powered SEO recommendations through tools like Semrush Copilot and AI Visibility features

What you can do with Semrush

Everything you can accomplish — starting today.

Find SEO keyword opportunities
Analyze competitor organic traffic and ranking strategies
Track keyword rankings over time
Run technical SEO site audits
Monitor backlink profiles and link-building opportunities
Discover content gaps against competitors
Create SEO content briefs and optimize articles
Track AI mentions, citations, share of voice, and brand sentiment
Monitor AI Overviews and AI search visibility
Build SEO reports for clients and internal teams

Pros & Cons

What's great

  • One of the most complete SEO platforms available
  • Strong keyword research, competitor analysis, and rank tracking tools
  • Useful technical SEO audit and backlink analysis features
  • Supports both traditional SEO and AI search visibility workflows
  • Good fit for agencies and teams managing multiple websites
  • Large database and broad toolset reduce the need for multiple smaller SEO tools
  • Integrates SEO, content, competitor, and reporting workflows in one place

Worth knowing

  • Can be expensive for beginners and small websites
  • The platform may feel overwhelming for new users
  • Some advanced AI visibility and content features require separate plans or higher-tier subscriptions
  • Additional users, domains, and add-ons can increase the total monthly cost
  • Not as focused on content writing as dedicated tools like Surfer SEO or Frase
  • Requires SEO knowledge to turn data into the right strategy

Who is Semrush best for?

SEO specialistsDigital marketing teamsAgenciesContent marketersSaaS companiesE-commerce businessesAffiliate marketersIn-house SEO teamsFreelance SEO consultantsBusinesses tracking AI search visibility

Pricing

Pick what fits your budget.

SEO Toolkit Pro

$117.33/mo annually or $139.95 monthly

Entry-level SEO plan for beginners, freelancers, small businesses, and individual projects. Best for keyword research, competitor analysis, site audits, backlink checks, position tracking, and basic SEO reporting.

SEO Toolkit Guru

$208.33/mo annually or $249.95 monthly

Best for growing businesses, content teams, and agencies that need higher limits, historical data, content marketing workflows, more keyword tracking, and deeper SEO analysis.

SEO Toolkit Business

$416.66/mo annually or $499.95 monthly

Advanced SEO plan for established agencies, large businesses, and teams that need higher project limits, more keyword tracking, API access, share of voice tracking, and advanced reporting.

Semrush One Starter

$165.17/mo annually or $199 monthly

SEO + AI Search plan that combines the SEO Pro toolkit with AI visibility tracking. Best for teams that want to manage both traditional rankings and AI search visibility from one subscription.

Most popular

Semrush One Pro+

$248.17/mo annually or $299 monthly

Recommended SEO + AI Search plan for growing teams that need stronger AI visibility tracking, expanded prompt tracking, SEO research, competitor analysis, site audits, and rank tracking in one platform.

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Semrush One Advanced

$455.67/mo annually or $549 monthly

Advanced SEO + AI Search plan for agencies and large teams that need higher SEO limits, more AI prompt tracking, expanded reporting, API/MCP-related capabilities, and broader visibility monitoring.

AI Visibility Toolkit

$99/mo

Standalone AI visibility add-on for tracking brand mentions, citations, prompts, share of voice, competitors, and AI search readiness across platforms like ChatGPT, Google AI, Gemini, and Perplexity.

Content Toolkit

$60/mo

Content-focused add-on for generating SEO briefs, creating AI-assisted articles, optimizing content, finding content ideas, using brand voices, and publishing to WordPress.

How Semrush compares

Side-by-side — pick the right tool for you.

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Semrush

Recommended

A

Ahrefs

  • Stronger backlink analysis and link research workflow
  • Excellent for competitor SEO research and content gap analysis
  • Better for users focused mainly on organic SEO data and link intelligence
  • Stronger backlink analysis and link research workflow
  • Excellent for competitor SEO research and content gap analysis
  • Better for users focused mainly on organic SEO data and link intelligence

Quick pick:Use Semrush if you want a broader SEO and marketing platform for keyword research, competitor analysis, site audits, rank tracking, content tools, PPC research, local SEO, reporting, and AI visibility tracking. Use Ahrefs if your main priority is backlink analysis, competitor SEO research, content gaps, and deep organic search data.

Ready to start?

Try Semrush
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Semrush

Recommended

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Surfer SEO

  • Better for real-time content optimization while writing
  • Stronger Content Editor for improving individual articles and landing pages
  • More focused on content scores, SERP-based recommendations, and content refreshes
  • Better for real-time content optimization while writing
  • Stronger Content Editor for improving individual articles and landing pages
  • More focused on content scores, SERP-based recommendations, and content refreshes

Quick pick:Use Semrush if you need a complete SEO platform for keyword research, competitor analysis, technical audits, rank tracking, backlinks, reports, content planning, and AI visibility. Use Surfer SEO if your main goal is to write, optimize, and refresh individual SEO articles with real-time content recommendations.

Ready to start?

Try Semrush

How to get started with Semrush

Get started in a few minutes

  1. 1

    Create a Semrush account

  2. 2

    Add your website as a project

  3. 3

    Run a Site Audit to detect technical SEO issues

  4. 4

    Use Keyword Overview and Keyword Magic Tool to find keyword opportunities

  5. 5

    Analyze competitors with Organic Research and Keyword Gap

  6. 6

    Track target keywords with Position Tracking

  7. 7

    Review backlinks and link opportunities with Backlink Analytics and Backlink Audit

  8. 8

    Use On Page SEO Checker to find optimization ideas

  9. 9

    Create SEO briefs or content ideas with Semrush content tools

  10. 10

    Use AI Visibility Toolkit or Semrush One to monitor AI mentions, citations, and prompts

  11. 11

    Build reports for your team or clients

Start now

Get started in a few minutes

Frequently asked questions

Ready to try Semrush?

Semrush helps SEO teams and marketers manage the full search visibility workflow from one platform. You can research keywords, analyze competitors, audit technical SEO issues, monitor rankings, evaluate backlinks, create SEO content briefs, track AI search visibility, and report performance across traditional search and AI-powered discovery channels.

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