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Frase

4.6
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Frase

Rank on Google and get cited by AI with Frase

Frase helps content teams run the full SEO and GEO workflow from research to publishing. It researches a topic, creates SEO briefs, drafts content in your voice, publishes to your CMS, scores content for Google and AI search, tracks AI visibility, and flags ranking drops so you can refresh content before traffic declines.

SEO content briefsGEO optimizationAI visibility trackingContent GuardCMS publishingAI Agent workflow
4.6
Thousands of teams already run on Frase
Try Frase

Starts at From $39/mo

Why use Frase?

  • Creates SEO briefs and content outlines based on search data
  • Helps optimize content for Google and AI search visibility
  • Tracks AI visibility across ChatGPT, Google AI, Perplexity, Claude, and Gemini depending on the plan
  • Publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS
  • Monitors ranking drops and suggests content fixes with Content Guard
  • Useful for agencies, SEO teams, content marketers, and growing publishers

What you can do with Frase

Everything you can accomplish — starting today.

Create SEO-optimized content briefs
Write AI-assisted blog posts and landing pages
Optimize content for Google rankings
Improve content for AI citations and answer engines
Track AI visibility for target prompts and questions
Monitor ranking drops and refresh declining pages
Publish content directly to CMS platforms
Create FAQ, glossary, and how-to content at scale
Build content calendars and internal linking workflows

Pros & Cons

What's great

  • Strong SEO and GEO positioning for modern content teams
  • Combines research, writing, optimization, publishing, and monitoring in one workflow
  • Useful AI visibility tracking for Google AI and other answer engines
  • Good CMS integrations including WordPress, Webflow, Sanity, and Wix
  • Content Guard helps detect ranking decay and content refresh opportunities
  • More workflow-focused than a simple AI writing tool

Worth knowing

  • The Starter plan may feel limited for teams with high content volume
  • Advanced AI visibility and monitoring features depend on higher plans
  • AI-generated drafts still need human editing and fact-checking
  • New users may need time to understand the full workflow
  • It is not a full backlink or deep technical SEO audit platform

Who is Frase best for?

SEO teamsContent marketersAgenciesBloggersSaaS marketing teamsFreelance writersIn-house content teamsGrowing publishersGrowing publishers

Pricing

Pick what fits your budget.

Starter

$39/mo

Best for solos, freelancers, and single-site teams that want to run the core SEO and GEO content workflow on one website. Includes 1 seat, 1 site, 10 articles and 50 audit pages per month, publishing to WordPress, Webflow, Sanity, Wix, or FraseCMS, SEO and GEO scores, AI Visibility on ChatGPT and Google AI, Content Guard for 3 pages, and Frase Answers.

Most popular

Professional

$103/mo

Most popular plan for growing teams that need more content volume, more sites, and stronger AI visibility tracking. Includes 3 seats, 5 sites, 40 articles and 250 audit pages per month, content calendar, internal linking suggestions, AI crawler monitoring, Perplexity added to AI Visibility, Content Guard for 15 pages, and agent-assisted drafting and publishing for FAQ, glossary, and how-to pages.

Get started

Scale

$239/mo

Best for agencies, high-volume publishers, and SEO teams managing multiple domains. Includes 5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month, Content Guard for 50 pages, Claude and Gemini added to AI Visibility, exportable client-ready reports, content repurposing, and agent-assisted drafting and auto-publishing across multiple content types.

Enterprise

Custom

Custom plan for larger companies that need higher limits, advanced reporting, enterprise-grade access, custom AI visibility tracking, custom Content Guard limits, branded reporting, client portals, SSO, SAML, and tailored support.

How Frase compares

Side-by-side — pick the right tool for you.

F

Frase

Recommended

S

Surfer SEO

  • Stronger real-time Content Editor for individual writers
  • Better for improving Content Score while writing
  • More focused on SERP-based article optimization and content refreshes
  • Stronger real-time Content Editor for individual writers
  • Better for improving Content Score while writing
  • More focused on SERP-based article optimization and content refreshes

Quick pick:Use Frase if you want a broader SEO and GEO workflow that covers briefs, AI drafting, content optimization, CMS publishing, monitoring, and AI visibility tracking. Use Surfer SEO if your main goal is to optimize individual blog posts and landing pages with a strong real-time content editor.

Ready to start?

Try Frase
F

Frase

Recommended

C

Clearscope

  • More premium content optimization platform for professional teams
  • Includes prompt tracking, brand visibility tracking, and unlimited users
  • Better fit for larger teams that prioritize content quality and collaboration
  • More premium content optimization platform for professional teams
  • Includes prompt tracking, brand visibility tracking, and unlimited users
  • Better fit for larger teams that prioritize content quality and collaboration

Quick pick:Use Frase if you want an end-to-end SEO and GEO platform with briefs, AI drafting, CMS publishing, Content Guard, and AI visibility tracking at a lower entry price. Use Clearscope if you need a premium content optimization platform with unlimited users, stronger team collaboration, prompt tracking, and brand visibility monitoring.

Ready to start?

Try Frase

How to get started with Frase

Get started in a few minutes

  1. 1

    Create a Frase account

  2. 2

    Choose your target keyword or content topic

  3. 3

    Generate a research-based SEO content brief

  4. 4

    Review competitor headings, questions, topics, and content gaps

  5. 5

    Draft your article with Frase AI or paste your existing content

  6. 6

    Optimize the content using SEO and GEO scores

  7. 7

    Publish to WordPress, Webflow, Sanity, Wix, or FraseCMS

  8. 8

    Track AI visibility and ranking changes over time

  9. 9

    Use Content Guard to detect ranking drops and refresh pages

Start now

Get started in a few minutes

Frequently asked questions

Ready to try Frase?

Frase helps content teams run the full SEO and GEO workflow from research to publishing. It researches a topic, creates SEO briefs, drafts content in your voice, publishes to your CMS, scores content for Google and AI search, tracks AI visibility, and flags ranking drops so you can refresh content before traffic declines.

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